Plug in and PLAY.
Wouldn't it be cool if every concert you went to benefited a local, Athens based charity? And if you could win prizes for doing so? Welcome to Amped Athens. Where local charity and local music connect.
What we Do:
We go out and ask Athens bands to feature Amped Athens as a part of their shows. We will have a particular charity lined up to receive contributions that night. We ask the band to donate any percentage of their pay, merchandise sales, and total revenue that night to the charity, while endorsing the cause to their fans. The idea is that fans will follow suit and donate, all while earning points simply for enjoying the show.
How it works for our bands:
Each band will earn a profile on our site when they choose to feature Amped Athens. When they play a show for an Amped Athens cause, they will earn points. Each point gets them closer to prizes like new equipment, trips, and concert tickets, as well as increased publicity through Amped Athens. The more points earned, the better the prizes. So get out and play, earn points and publicity, and support local charity- all in one step.
How it works for our Fans:
Download the app, get on our website, and connect with your Facebook profile. It is as easy as that. Amped Athens will scan your music tastes on Facebook and begin suggesting live shows for you to attend. When you go to a concert at a venue, bar, or theatre in Athens, there will be a QR code for you posted at the venue. Snap a photo and automatically earn points toward cool prizes- merchandise, music, tickets, etc.- all while enjoying live tunes in a great setting. The App also gives fans the ease and opportunity of donating to their favorite available cause with Paypal and secure payment methods.
Market Analysis:
From the survey taken 198 out of 200 people listen to music regularly. 99% We live in a town where music is all around us, all different genres as well, there is a little something for everyone to listen to.
How often do people listen to live music?
10% listen to live music 5 or more times a month
42% listen to live music 1-2 times a month
11% listen to live music 3-4 times a month
39% dont ever listen to live music
How do you hear about music events?
Facebook: 99: 50%
Venue Websites:53 27%
Posters:22 11%
Ticketing Websites:15 8%
Artist Websites:11 6%
Charities:
UGA heros and UGA miracle.
In a town thriving with college students, the University and all student run organizations
Children's Miracle Network, Haiti, and Invisible Children
GA Theatre and Nuci's Space
Will People Donate?
Out of the 63 people who went to a benefit show:
78% donated money
22% did not donate money
Technical Analysis:
Amped Athens will be powered by one main content provider: the Facebook Platform app (which will allow us to access their interests, basic information.) There will be three platforms for connecting with our service: a Facebook application, mobile application and traditional website.
For instance, Facebook Platform allows seamless social connectivity over iPhone, Android and the Web. Through its News Feed, Requests and bookmarking features, whenever one of our users decides to attend a particular show or a band announces that they’ve booked a show at a certain venue, this information will be transmitted across all three platforms.
As far as our traditional website is concerned, this will be a central location for listing shows, once again using the TuneWidget app, tabs to our respective social networks (Facebook, Twitter, Tumblr) and allowing users to sign up organically through a Connect with Facebook application. The most efficient method for conducting rankings will be through Athens-based website GoRankem’s custom ranking API which enables users to drag and drop individual interests from a general list into a personal one ranked from one to ten in importance.
Cost/Revenue:
Our initial costs include running the mobile app and running the website, which is estimated to be $30,500. We are looking to obtain grant money in order to get these platforms up and running with little cost. After that, our revenue can come through banner advertisements on the website and advertising on the app itself. Revenue can also be created by fundraising and philanthropy, including Amped Athens Festival, which proceeds will go towards furthing our cause. We are a 501c3 non-profit organization.
Thanks to New Media (NMIX2020) Group 10! It was awesome working on this project with all of you guys.
Thanks to New Media (NMIX2020) Group 10! It was awesome working on this project with all of you guys.