Budweiser Advertising

For the entirety of its existance, Budweiser has served America under a single defining title: the King of Beers. Two campaigns have served this King's purpose of protecting and creating a brand heritage that is is and always will be distinctly American.
       Through adaptive advertising and groundbreaking creative work, the Budweiser Clydesdales have protected the heritage of the Brand for 75 years and counting. They have never ceased in representing the brand, even as times changed and Americans grew. Born and bred in America, these horses and the word "Budweiser" are one in the same.
      Through emotional advertising and immersive marketing strategies, Budweiser's "Grab some Buds" campaign has served as an opportunity for a young and proud American generation to get involved in the Budweiser legacy. With the use of social media and provocative television ads, the King is calling all Americans to seize life and enjoy friendship, all while drinking good beer.
      Every advertising campaign tells a story. Whether it is the unique preservation of a brand's heritage or the extraordinary invitation to live life in good company, Budweiser continues to reinforce the idea that they aren't just selling beer, they are selling emotion. When you crack one open, you are cracking open both a deep history and an even brighter future.

*An excerpt from an Advertising project I worked on.